Three peculiar things define a journey; the point at which it starts, the headed destination and what lies between. Just like the journey of life itself, starting from the womb, where a single cell transforms into a developing embryo and there’s a periodic growth and transitions ensue, so does it occur dramatically, through every aspect of an individual’s existence, most especially when the elements involved are innate.
The concept of Joself Pictures was conceived out of an in-born passion for creativity embodied by the founder/creative director, Mr. Adeleke Joseph Adeyemi; a graduate of English/Literature from the University of Lagos, Nigeria. Mr Joseph nurtured his passion with consistency and perseverance from a very young age and through his years as a university student. He gained admission into the university of Lagos in 2012 and two years into his degree program, he decided to run alongside, a part-time diploma program at Graig Philips college of technology; a Canadian affiliated school located in Maryland Lagos. There he studied Film-Making as a major course and took selective classes in Graphics-Design and Animation.
He was privileged to receive first hand mentorship from some notable and highly esteemed personalities in the entertainment industry. Individuals who are well known for their great achievements in the art of film-making, as their works excellently showcase their degree of expertise. He will proudly attest to the fact that the immense contributions of these great people, knowledge wise and career wise has helped him through his personal journey as a young film-maker. His success story will therefore not be complete without mentioning the likes of Mathew Simpa, Femi Bamigbetan and Tunde Olaoye, who is an award winning director, well known for his directing performance in the popular comedy series Jenifa’s diary, Family-Ties amongst many others. He also has the award winning movie titled ‘Married But Living Single’ to his credit. These great people harmoniously groomed him through his days at the film school and till today, he looks up to them for inspiration and guidance.
Following the successful completion of his course at Graig Philips college, He proceeded with his career as an independent film maker, using the little equipment and resources at his disposal to create little visual contents to entertain the campus audience. His very first short film titled ‘Tears’ was shot with an HTC phone and it instantly went viral, catching the attention of some big names in the industry who gave some critical remarks on the standard of quality of the film through the influence of his teacher – Tunde Olaoye, That in turn became a source of motivation and propellant for him as it gained him more popularity among the students and subsequently increased his fan base.
Not long after that, He got a slot for an exclusive interview with Unilag F.M through his very good friend Kunbi Black who currently works as a presenter at Nigizie TV. He continued to relentlessly keep his muse up ever since, effortlessly making bold and giant steps towards achieving his set goals. He is currently the creative director for Afrique L’Timeline and has worked on different projects with them.
He is co-producing a series titled “Black” with Afrique L’ Timeline of which made him meet with Lolo1 of Wazobia F.M through the support of his close friend, Ekong Edet (a young and fast rising actor). Mr. Joseph is on a personal TV series project titled ‘STIFF’ which is scheduled to start airing on different platforms upon it’s release.
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